Building Your Program
Pricing Your Membership
Need help determining what to charge for your membership? In the video below, we walk through the process of setting the prices for your membership plans.
- Consider different plan options. The first step to creating your membership program is to consider the different plan options you would like to offer. The most common plans we see are for children, adults, and periodontal patients.
- Decide on included services. Next, decide on the services to include in each plan. Typically, preventive care such as exams, cleanings, and X-rays is included. You may also want to consider additional services such as fluoride treatments or oral cancer screenings.
- Review your master fee schedule and calculate costs. Review your master fee schedule and calculate the out-of-pocket cost for the included services per patient per year. Our suggestion is to set your membership fee at 80-90% of that total cost. This lets you offer comprehensive care to your patients while keeping your practice financially sustainable.
By considering different plan options, deciding on included services, and reviewing your master fee schedule, you can set pricing that is fair and sustainable for both your patients and your practice.
Once you have your pricing, decide how patients will pay in Monthly or Annual Plans?, or step back and review your overall plan design in Structuring a Membership Plan That Sells.