Productive Dentist Academy (PDA) is an award-winning dental consulting, coaching, marketing, and education organization founded in 2004 by Dr. Bruce B. Baird and Victoria Peterson. What started as a small productivity workshop at an airport conference room in Texas has grown into one of the industry’s most recognized consulting firms, earning spots on the Inc. 5000 fastest-growing companies list and the Inc. Power Partner list.
PDA advocates for independent dentists, helping them optimize profitability, reduce burnout, and build practices worth investing in. Their programs include hands-on workshops, one-on-one coaching, the Investment Grade Practice methodology, Clinical Calibration Institute, and PDA Online. They also run Phoenix Dental Agency for dental marketing.
Practices following PDA principles frequently pursue predictable revenue strategies, where recurring preventive-care models like membership plans can support stability, reduce production volatility, and improve hygiene reappointment consistency.
Everyday Dental Podcast: Ryan Corby on Membership Programs
“Membership isn’t just revenue, it’s peace of mind for your patients and your team.” - Ryan Corby
Ryan Corby, CEO of Smile Advantage, joins the Everyday Dental podcast to explain how fintech-powered membership programs eliminate administrative stress, automate billing, and empower practices to focus on patient care. The episode covers the breaking point where DIY membership plans stop making sense, how to turn membership programs into a predictable revenue stream, and why modern payment automation is the key to scaling.