About Kraner Family Dentistry
Kraner Family Dentistry is a multi-generational family practice serving patients across all age groups. Dr. Matt Kraner and his team have always prioritized long-term patient relationships, but the growing burden of insurance administration was pulling their focus away from patient care.
The Challenge
Insurance paperwork and unpredictable reimbursements were consuming staff time and limiting the practice’s growth potential.
The team at Kraner Family Dentistry was dealing with:
- Front desk staff spending hours each week on insurance claims and follow-ups
- Delayed reimbursements creating cash flow gaps
- Patients confused by coverage limitations and unexpected out-of-pocket costs
- Difficulty offering comprehensive treatment plans within insurance constraints
The Solution
Launched a Smile Advantage membership program to give patients a simple, transparent alternative to traditional insurance.
Dr. Matt Kraner worked with Smile Advantage to design a membership structure that fit the needs of their diverse patient base:
- Individual Plan - Preventive care, exams, and cleanings for adult patients
- Family Plan - Coverage for the whole household with pediatric benefits
- Senior Plan - Tailored for patients on fixed incomes with expanded preventive services
Rollout Approach
- Introduced membership as an option during checkout and recall appointments
- Trained front desk staff to explain the value proposition in under two minutes
- Used Smile Advantage marketing materials in the waiting room and on social media
Results
- Significant reduction in time spent on insurance paperwork
- Patients actively choosing membership over traditional insurance
- Stronger patient loyalty and higher appointment follow-through
- Predictable monthly revenue replacing unpredictable reimbursement cycles
First Year Results
The numbers told a clear story:
- 40% reduction in time spent on insurance administration
- 33% increase in recurring monthly revenue
- 91% retention rate among membership patients
- 27% increase in treatment acceptance rates
What Made the Difference
Dr. Matt Kraner credits the simplicity of the platform and the value it provides to patients:
“Our patients love knowing exactly what they’re paying for. No surprises, no claim denials, just great dental care at a fair price.”
“The Smile Advantage platform handles the billing and renewals automatically. My front desk team can focus on welcoming patients instead of chasing insurance companies.”
The practice continues to grow its membership base month over month, with many new patients specifically asking about the membership option after hearing about it from friends and family.
