A member’s annual membership is expiring. They want to renew. They’re happy with the program, they plan to continue. But life is busy. Calling during office hours is inconvenient. They keep meaning to do it but don’t get around to it.
Eventually, the membership lapses. Not because they wanted to leave, but because renewing required effort they couldn’t easily fit into their day.
Click to Renew eliminates that friction. Members receive a secure link in their renewal reminder emails and can complete the renewal in minutes, anytime, from any device.
The Old Way vs. The New Way
Before Click to Renew
- Member receives renewal reminder email
- Email says “contact us to renew”
- Member needs to find time during business hours
- Member calls office
- Front desk looks up account
- Payment processed over phone
- Confirmation provided verbally
Every step is an opportunity for the process to stall. Busy schedules, hold times, and phone tag all work against successful renewal.
With Click to Renew
- Member receives renewal reminder email
- Email includes a secure renewal link
- Member clicks link on their phone or computer
- Payment form shows membership details and amount
- Member enters payment and submits
- Confirmation email sent automatically
The entire process takes 2-3 minutes and can happen at midnight, on the weekend, or during their lunch break, whenever it’s convenient for them.
How It Works
Automatic Link Generation
Renewal reminder emails and membership expiration notices automatically include a Click to Renew link. The link is unique to each member and pre-loaded with their renewal details.
Secure Payment Form
Clicking the link opens a mobile-friendly payment page showing:
- Member name and current membership
- Renewal amount and plan details
- Secure card entry fields
- Clear submission button
No login required. No account to remember. Just review and pay.
Instant Processing
Payment processes immediately through your existing payment gateway. The member sees confirmation on screen and receives an email receipt. Their membership is extended automatically.
Complete Records
The transaction appears in your dashboard like any other renewal:
- Transaction type: Click to Renew
- Full payment details and receipt
- Activity log entry on the member record
You have complete visibility without having been involved in the process.
Benefits for Your Practice
Higher renewal rates. Removing friction from the renewal process means more members follow through. Practices using Click to Renew see measurable improvements in renewal completion.
Reduced phone volume. Renewal calls are some of the most predictable traffic to your front desk. Self-service renewals shift that volume online.
Staff time saved. Processing a phone renewal takes several minutes of staff time. Self-service renewals take zero staff time.
After-hours capability. Members can renew outside business hours. You’re effectively available 24/7 for renewals without anyone working late.
Better member experience. Members appreciate the convenience. Self-service is the expectation in most consumer interactions today.
One-Time Memberships Supported
Click to Renew works for one-time (annual) memberships where the member needs to actively decide to renew and provide payment. The system supports credit card payments through the standard secure form.
For recurring memberships that auto-renew, the process is already automatic. Members don’t need to take action unless their payment method needs updating.
Email Integration
Click to Renew links appear in:
Renewal reminders: Sent before expiration, giving members advance notice and an easy action path
Expiration notices: Sent after expiration, with increasing urgency as time passes
Manual sends: You can trigger a renewal email with Click to Renew link anytime from the member’s profile
Security Built In
Self-service doesn’t mean insecure:
- Tokenized links: Each link is unique and can’t be guessed
- Secure payment processing: Same PCI-compliant infrastructure as all other payments
- Encrypted transmission: All data protected in transit
- No sensitive data in emails: Links don’t expose payment information
Members can trust the renewal link because it follows the same security standards as your normal payment processing.
Getting Started
Click to Renew is automatically included in renewal communications for practices using Smile Advantage for membership management. No configuration required. The links are generated and included by default.
Review your email templates in Settings to see how the links appear and customize surrounding messaging if desired.
Remove Renewal Friction
Every barrier between “member wants to renew” and “renewal complete” costs you memberships. Click to Renew removes the biggest barrier: the requirement to contact your office during business hours.
Let members renew on their terms, and more of them will.