Effective Date: 01/01/25
At Smile Advantage, your trust means everything to us.
As dentists ourselves, we know how important it is to protect patient data — because we’ve been on the other side of the chair. That’s why Smile Advantage was built with privacy, HIPAA compliance, and security at its core. Our goal is to provide your practice and your patients with the same level of confidentiality and protection we expect for our own.
This Privacy Policy explains how Smile Advantage (“we,” “us,” or “our”) collects, uses, and protects personal information through our website, platform, and related services (collectively, the “Services”).
By using our Services, you agree to the practices described below.
This Policy applies to:
Visitors to www.smileadvantage.com
Dental teams and authorized users of the Smile Advantage platform
Communications via support, demo requests, or marketing
If you’re a patient enrolled in a membership plan through your dental provider, please contact your provider for details about how they manage and share your information.
When we process patient data on behalf of dental practices, we do so as a Business Associate under HIPAA. We sign Business Associate Agreements (BAAs) and use the following safeguards:
End-to-end encryption (data at rest and in transit)
Role-based access control
Secure storage and key management
Strict internal protocols and audit logging
Name, email, phone number, practice name, job title
Login credentials (username/password)
Communications via forms, email, live chat, or support
Newsletter signups (may include email interaction tracking)
IP address, browser type, OS, device ID
Pages visited, session duration, referral sources
Cookies, pixels, and tracking technologies
Integration or referral partners
Analytics platforms (e.g., Google Analytics)
Payment processors and marketing platforms
We may use your information to:
Deliver and maintain Smile Advantage services
Process payments and manage dental memberships
Improve functionality, security, and performance
Respond to inquiries and provide support
Personalize your experience and display relevant content
Send marketing communications (with opt-out options)
Analyze usage trends and product engagement
Generate de-identified insights and reports
Detect, investigate, or prevent fraud
Enforce our Terms of Service and comply with legal obligations
Support future business transactions (e.g. mergers, acquisitions)
We may share information with:
Service Providers (e.g., hosting, billing, analytics, support)
Dental Practices (our Customers) when acting under HIPAA agreements
Subprocessors, such as infrastructure, security, or communications vendors (bound by strict confidentiality and security controls)
Legal or Regulatory Bodies if required by law
Business Successors in a merger, sale, or acquisition
Marketing Platforms, only as permitted by law or consented to by you
Aggregated/Deidentified Reports not linked to individuals
With Your Consent, when specifically authorized
We do not sell your personal data.
Smile Advantage follows a strict no-spam policy:
We only send marketing emails to users who have opted in
All emails include an unsubscribe link
We do not permit third-party affiliates or partners to send unsolicited promotions
We monitor affiliate and vendor compliance to maintain ethical outreach
We use cookies, pixels, and other tracking tools to:
Analyze site performance
Remember your preferences
Personalize your experience
Understand marketing campaign effectiveness
You can manage cookie settings in your browser. Learn more at www.allaboutcookies.org.
We also use third-party analytics tools like Google Analytics. Read about how Google collects and uses data: https://www.google.com/policies/privacy/partners
We retain your data only as long as necessary to:
Provide services
Meet legal and contractual obligations
Support audits or resolve disputes
When no longer required, data is securely archived or permanently deleted.
You may:
Access or update your personal data
Request deletion of your information
Opt out of marketing at any time
Adjust cookie settings through your browser
To exercise any of these rights, contact us at:
We maintain physical, technical, and organizational safeguards to protect your data:
Encrypted infrastructure
Secure user authentication
Network and application monitoring
In the unlikely event of a breach, we follow a structured incident response protocol and notify affected parties as required by law.
Smile Advantage uses vetted third-party service providers (subprocessors) to support core infrastructure, communications, analytics, and payment processing. All subprocessors are contractually required to meet our privacy, security, and compliance standards.
A list of subprocessors is available upon request.
We are committed to making our Services accessible to everyone, including individuals with disabilities. If you encounter an issue using our website or platform, please contact us and we’ll work quickly to assist or resolve it.
Our Services are not intended for users under 18. If we learn we’ve unintentionally collected information from a child, we’ll delete it promptly. Patient data submitted by parents or guardians is managed under HIPAA guidelines.
Our website or platform may include links to third-party sites. We are not responsible for the content or privacy practices of those sites. We recommend reviewing their privacy policies before providing any information.
In the event Smile Advantage is involved in a merger, acquisition, restructuring, or sale of assets, your data may be transferred as part of that transaction. We will notify you if your information becomes subject to a different policy.
We may update this Privacy Policy from time to time. When we do, we’ll revise the “Effective Date” at the top and notify you via email or through the platform if material changes are made.
To request a data update, correction, or deletion, please contact us at:
📞 (314) 885-4640
We’ll respond within a reasonable timeframe, typically 30 days.
Smile Advantage
6076 Telegraph Rd.
St. Louis, MO 63192
📞 (314) 885-4640